How Video on Demand Took Over Cable Television



It is the early nineties, before the era of internet. You are sitting down with your family watching your favorite show the Saturday Night Live and your favorite star Robert De Niro is doing a cold open. Suddenly the electricity goes off, there’s a storm in the area and some tree fell on the electrical wires. Eventually electricity does get back but as you turn the TV back on you see credits rolling, the show has ended.


Before streaming services like Netflix, Disney+, Hulu and HBO Max came in, how many times in our lives did we have to choose between our favorite TV show/movie and something else we just could not avoid?



Despite being discovered and trialed from the nineties it was not until much later that VOD or Video on Demand became popular widely available in consumer level. It started with television set-top boxes that allowed the audience to record their favorite TV shows. The internet based streaming media came following.


It was when YouTube was launched that the general public was accustomed to online video streaming. Being an open-source video platform, anyone could upload and watch videos available on the site. The platform did not have TV shows or Movies available for streaming. However, it played a big role in getting the mass public to get used to streaming video from the Internet.



The streaming media revolution began with Netflix, which originally used to be a DVD renting business. Able to recognize the potential transition in this business, the founders started the streaming service in 2007. Which grew widely popular by 2010, enabling them to start a separate subscription based streaming service.


Hulu was another streaming service launched in 2007 and became widely popular to the audience. This continued interest of the public in streaming services encouraged companies like HBO and Disney launch their own streaming platforms HBO Max (2020) and Disney Plus (2019).


Amazon Prime Video, another leading streaming platform initially started its journey in 2006. Initially, they offered access to a library of video contents that were available for download. It was not until 2011 that they started a streaming subscription with 5000 movies and TV shows with the branding ‘Amazon Instant Video’. Branded as ‘Prime Video’ they have also been offering channels to have their own content on a subscription-based system since the mid-2010s.



Apart from the obvious reason of convenience, streaming services like Netflix, Amazon Prime Video, HBO Max, Disney+ has been popular due to their global reach. Most of the TV channels, studios previously had their content produced targeting a specific set of geographical audience. With streaming services, market for movies and TV show grew several times as the global audience was now seeking for quality content on these platforms.


The streaming services themselves have also been proactive in this area, offering movies and TV shows from various parts of the world in different languages (audio & subtitles) and producing ‘originals’ which are their own productions catered to a larger, global audience. The services are making sure they have something for everyone in their media library. Which also resulted in the general public losing interest in cable television and switch to the streaming services for quality entertainment.



With that thought in mind, Epsilon Solutions LLC USA has also been working with a Video on Demand business to develop a platform dedicated to indie film lovers. Typhoonondemand.com is a place where you can join a community of filmmakers, upload and share your film with the world. At the same time, it enables the indie film lovers to enjoy quality content at their own convenience.

32 views0 comments

Recent Posts

See All